Cooper Agency Original Thinking Since 1999

For established UK businesses

Your buyers have checked you out
before they call.
What did they find?

They look at your website before they pick up the phone. They search before they draw up a shortlist. More of them now ask an AI assistant who to use. If any one of those comes back weak, the work goes to someone who looks more certain, and you never hear that you were in the running.

Every enquiry is answered within 24 hours on working days.

  • 30 Clients at most, by design
  • Trusted by VerriPro, Jana Helps, Researched Elements, Escudero Auto, Eat To Live Not To Die

Usually it’s one of three things

The business has moved on. What buyers see of it hasn’t.

  1. Your website no longer looks like your company.

    Turnover, team and reputation have grown, and the site still looks like the firm did five years ago. Buyers judge you on it before they ever speak to you, and they don’t tell you when it put them off.

  2. The enquiries from search have thinned out.

    Pages that used to bring work in have slipped, and it isn’t obvious why. Something changed: a redesign, a platform move, a competitor, Google itself. It can be traced to the change that caused it, and put right.

  3. Buyers are asking AI first.

    Your next client may well ask an AI assistant for a recommendation before they search at all. If the answer doesn’t name you, the shortlist is drawn without you, and nothing in your analytics shows it happened.

Sound familiar? Contact

Selected work

They had the same problem. Here’s what changed.

The VerriPro website
VerriPro · Healthcare platform

A care platform built with verification at its spine

A booking platform connecting families with vetted carers and healthcare professionals across the UK, built from scratch, owned outright by the client: domain, hosting and code.

The Jana Helps website Jana Helps · Domestic services

A partnership measured in years, not campaigns

Domestic cleaning and ironing across Reading and Berkshire: search, local listings, content and the booking journey, worked on together year after year.

“I have been working with Tony for over 10 years. He’s encouraged us to embrace and keep abreast of the latest techniques for promoting our business.”

David See, Jana Helps
The Researched Elements website Researched Elements · Health supplements

Finishing a Wix-to-Shopify move the client had begun himself

The client had begun moving his Wix shop to Shopify himself. We completed the move: we matched products and prices to the Wix shop, rebuilt the collections, carried the customer reviews across and redirected the old Wix addresses, then tested them live after launch, so a buyer changing platform keeps the reviews and links the old site had built up.

The Escudero Auto website Escudero Auto · 3D printing and prototyping

A service site that gives every service its own page

A 3D printing and prototyping company in Shropshire. We built the site on Astro and gave each service its own page, from rapid prototyping and automotive prototyping to product design, so each one can be found for the search it answers.

The Eat To Live Not To Die website Eat To Live Not To Die · Herbal health retail

A trading shop moved off Wix, with its warehouse wired in

A UK herbal health shop, moved from Wix to Shopify while it was still taking orders: we brought across its catalogue and opted-in mailing list and pointed its old web addresses at the new pages. Parcel orders from the UK and abroad now pass to its fulfilment warehouse, and overseas buyers see prices in their own currency.

Same problem? Contact

What changes for you

What changes when the work is done.

  1. 01

    Search visibility

    Be found by the buyers already looking. Technical SEO, site structure and the pages your buyers search for, measured in Search Console rather than in reports.
  2. 02

    AI search visibility

    Be the name the answer engines give. When a buyer asks an AI who to use, does it name you? We measure that, and fix the reasons it doesn’t.
  3. 03

    Content and authority

    Give buyers a reason to choose you. Pages, guides and case studies written from your expertise, and the citations and coverage that make search engines trust it.
  4. 04

    Websites

    A site as serious as the business behind it. Fast, accessible websites built to convert, owned outright by you: your domain, your hosting, your code.
  5. 05

    Platform migrations

    Move platform without losing what ranks. Shopify, EKM, Magento, WooCommerce and WordPress moves, with every old address mapped so your search standing comes with you.
  6. 06

    Measurement

    Know what is working, in plain numbers. Search Console, analytics and conversion tracking set up properly, read monthly, and reported in a form a board can use.

How the work is run

You deal with the person doing the work.

Tony Cooper leads your account from the first call to the monthly report, and we take on thirty clients at most, so the attention you pay for is the attention you get.

The person you meet leads the work.

The cost of that. Thirty clients at most means we're sometimes full. When we are, we'll say so on the first call, and tell you when a place opens.

  • You know who’s doing the work

    Tony Cooper leads every account, from the first call to the monthly report.

  • Every change is on the record

    Every change we make to your website is recorded, dated and described. When rankings move, we show you what changed and when.

  • You can leave whenever you like

    Your domain, hosting and code stay in your name. You can leave whenever you like and take everything with you.

  • You hear about a problem before you notice it

    Monica, the system we built to run the agency, watches your search and your site, so problems surface between meetings, not at them.

Who leads it

Every engagement is led by our founder, Tony Cooper.

He reads your site before the first call, and he’s the one you speak to from then on. He also writes about search, AI and building things properly.

Contact Read Tony's thinking

Where do you want to be found?

Tell us where the business is going, and we'll tell you what it would take for your buyers to find you there. No pitch deck, and no obligation.

Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. Every enquiry is answered within 24 hours on working days.

StoreBuilder Ltd, trading as Cooper Agency, uses what you send to reply to you and, if the work goes further, to scope it. See the privacy notice.

or call 07963 242210, or email tony.cooper@webuildstores.co.uk