Our satisfaction guarantee
No small print, no wriggle room
Choosing a firm is a risk, and the cost of choosing badly lands on you. So we carry it: if we don't deliver what we promised, you don't pay. One named lead is accountable for every project, every deliverable and every result.
What the guarantee covers
Three promises, each applying to every project we take on, from a business website to a full Shopify build.
Design and build
Your website matches the approved design, works on every device and includes every feature we agreed to deliver. If something is missing or broken, we fix it at no cost, or you get a refund.
- Matches approved design
- Fully mobile-responsive
- All agreed functionality included
- 30-day post-launch cover
Performance
Every site we build targets 90+ PageSpeed scores. If your site falls short of the performance we committed to, we fix it free of charge. Speed matters for search rankings and for the people using your site.
- 90+ PageSpeed target
- Core Web Vitals compliant
- Measurable, not anecdotal
- Fixed free if below target
SEO results
If there is no measurable improvement in your search visibility after 90 days of SEO work, you can cancel with a full refund for that period. We track real data from Google Search Console, not vanity metrics.
- 90-day measurable improvement
- Google Search Console data, not guesswork
- Monthly reports included
- Cancel any time, no exit fees
Why we can make this promise
A guarantee is only worth something if the firm behind it can deliver. This is why we are willing to put our fee behind ours.
A named lead, fully accountable
Tony Cooper leads every account and answers for the design, the build, the search work and the support. If something goes wrong, you already know who answers for it. That direct accountability is what makes the guarantee real.
Expectations set in writing
The scope is agreed in writing and the performance targets are set before the work starts, so both sides know what "delivered" means. We are clear about what we can deliver, and we don't take on work we can't execute well.
Thirty clients at most, by choice
We cap the agency at thirty clients, because quality drops when a firm overcommits. Every project gets the attention it was sold with, and that is what lets us put our fee behind a guarantee like this one.
What we won't promise
Being clear about limits is part of the guarantee. A firm that promises all of these is selling you something that doesn't exist.
Guaranteed page-one rankings
Nobody outside Google controls its algorithm. What we can guarantee is sound technical foundations, consistent content work and measurable improvement over time. Anyone who guarantees specific rankings is either misleading you or using methods that will get you penalised.
A specific number of leads or sales
Your website is one part of the picture. Pricing, product quality, customer service and market conditions all affect results. We build the strongest foundation we can and keep optimising it, but we won't invent a number to close a sale.
Overnight success
SEO takes time, and a new website needs months to build authority. You get a realistic timeline from the first conversation. Anyone promising instant results is selling advertising, not SEO.
The principle: we would rather lose a sale by being straight with you than win one by overpromising. That is practical, not virtuous: a disappointed client costs more than the revenue they bring in.
If something goes wrong
No hoops, no forms and no automated systems: three steps and a direct line.
Tell us
Call, email or use the contact form. It reaches the person leading your account, who knows your project. There is no ticket queue and no waiting for a callback from someone who has never seen your site.
We fix it
Most issues end here. If something doesn't match what we agreed to deliver, we fix it, with no charge and no negotiation. The agreed scope is the agreed scope, and we hold ourselves to it.
Or you get a refund
If we can't resolve it to your satisfaction, you get your money back, without argument or delay.
The guarantee: frequently asked questions
The questions buyers put to us before the first call.
Related services
Every service carries the same guarantee
5 stars from 14 Google reviews
What clients say about the work, in their own words.
"Tony and the Team at We Build Stores have been invaluable in upgrading and streamlining our online presence. We needed a complete overhaul and they delivered."
David Behan
5 Jun 2021
"Have used Tony and his team for years, great service fantastic value for money, highly recommend!"
Matthew Lauchlan
4 Jun 2021
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
5 Apr 2025
"Tony has had the patience of a saint with all the changes and tweaks and endless calls about our website and business."
Dee Little
28 Jul 2021
"Very patient, professional and a brilliant guide through any problems. Traffic through the store has increased significantly."
Kieran Richardson
18 Aug 2021
"Tony has improved the traffic hugely. Very patient and knowledgeable."
Bru'd Awakenin's
18 Aug 2021
Tell us what the website has to do for the business
Call us, or set out what you need below. Every enquiry is read by Tony Cooper, our principal.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210