How we design and build your website
No mystery, no jargon, no surprises
Most website projects go wrong in the handoffs, between the person who sold it, the person who designs it and the person who builds it. Ours run under one accountable lead, in five clear steps from the first conversation to a website that works for your business.
Five steps to a website that works
Every project follows the same process, with no hidden stages, no scope creep and no 'we'll figure it out as we go'. You know what is happening at every point.
The conversation
It starts with a call or a message. We want to understand your business: not only what you want the website to look like, but what it needs to do. Who are your customers? How do they find you now? What is working, and what isn't? This is not a sales pitch. It is us working out whether we can help, and saying so if we can't.
We look at your current site, if you have one, your competitors and the search landscape in your market. By the end of the conversation you have a clear picture of what we would recommend and why, even if you decide not to go ahead. That first piece of thinking is free.
Research and planning
Before a line of code is written, we do the homework. Keyword research shows what your potential customers are searching for. Competitor analysis shows what you are up against and where the gaps are. We map every page your site needs, the content structure of each one, and how the whole thing fits together for visitors and for search engines.
This is the step most projects skip on the way to picking colours and fonts. We don't, because a beautiful website that nobody finds is an expensive business card. The SEO foundations are built into the plan from the start, not bolted on afterwards.
You'll receive a clear plan: which pages, what content, how they link together, and what each page is designed to achieve. Nothing starts until you're happy with the direction.
Design and build
This is where things move quickly. We build on modern technology, Astro for business websites and Shopify for ecommerce, and the results are visible from day one. Your site goes up on a live preview link within the first few days, so you can see it, share it and test it on your phone, instead of waiting weeks for a static mockup in a PDF.
The speed comes from infrastructure, not from cutting corners. We have built systems that handle the repetitive work, the technical SEO setup, the performance optimisation and the responsive layouts, so our time goes on what matters: making your site say the right things to the right people. A standard business site typically takes 1 to 2 weeks; Shopify builds run 3 to 4 weeks because there is more to configure.
Throughout the build you have the preview. If something doesn't feel right, we would rather hear about it on day three than discover it at launch. There are no surprises, because you watch the whole thing come together.
Review and refinement
You review the site. Not in a presentation or a screen share where we talk over you: you sit with it, click through it and show it to people you trust. Then you tell us what needs changing. Every project includes revision rounds, because getting it right matters more than getting it done.
We also run the technical checks: page speed scores, mobile behaviour on real devices, broken-link scans, an accessibility audit and a full SEO review, so that every page is properly indexed and structured. The performance targets are measured, not aspirational. Every site we launch targets 90+ on Google PageSpeed.
This is the stage that separates a site that looks good from one that performs. Anyone can make something that looks nice on a laptop screen. Making it fast, accessible, findable and effective on every device is the work most people never see.
Launch and ongoing support
Launch day is straightforward because the preparation was thorough. We handle the DNS, the SSL certificate, the redirects from your old site if there is one, the Google Search Console setup and the analytics configuration. You don't need to understand any of it; we need your domain login, and we take care of the rest.
Every project includes 30 days of post-launch support. If something needs tweaking, if you spot a typo at midnight, or if a customer mentions something on the site that doesn't look right, call us. After that period, we stay on for hosting, security and support if you want us to, month to month.
The real value starts after launch. A new website needs looking after: content updates, SEO refinement and performance monitoring. We don't build a site and disappear. Nothing locks you in, so the relationship has to earn its place, and the lead who answers in year three is the lead who built the site in week one.
What makes this different
One accountable lead, a fixed process and a site you can watch being built. This is what that means for you.
The same lead, every time
Tony Cooper leads your project from the first call through the research, the content, the build and the SEO, and is still the one you reach six months later. There is no handoff point where context gets lost and you have to explain everything again.
Speed without shortcuts
A build of 1 to 2 weeks is fast, and it is not rushed. The speed comes from the technology and from cutting the busywork that slows most projects down: status meetings held for their own sake, layers of project management, and three people approving a font choice.
Accountability you can hold us to
Our satisfaction guarantee is simple: if we don't deliver what we promised, you don't pay. Every project has one named lead, so you always know who answers for it. The accountability is built into the structure.
Modern technology
We build business sites on Astro, the same technology used by companies such as Porsche and NordVPN. It produces websites that load in under a second, score 90+ on PageSpeed and don't need constant plugin updates. For ecommerce we use Shopify, the platform trusted by millions of businesses worldwide.
SEO from day one
Search engine optimisation is not a bolt-on extra. It is built into the foundations of every site: the page structure, the content strategy and the technical setup. When your site launches, it is already optimised for the searches your customers actually make, as the starting point rather than an afterthought.
No lock-in
You own the code, the domain and the hosting account. If you ever want to leave, you can, with no exit fee and no awkward conversation, and you take everything with you. We would rather earn the account every month than hold you to a contract.
Design and build process: frequently asked questions
The questions buyers put to us before the first call.
Related services
Websites and search, under the same guarantee
Website Design
Custom websites built on modern technology: fast, accessible and designed to bring in business, not just to look good.
Learn more →SEO Services
Search engine optimisation built into every site from day one, because a beautiful website nobody finds is an expensive business card.
Learn more →Satisfaction Guarantee
If we don't deliver what we promised, you don't pay. Every project, every time.
Learn more →5 stars from 14 Google reviews
What clients say about the work, in their own words.
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
"I have been working with Tony for over 10 years. He's encouraged us to embrace and keep abreast of the latest techniques for promoting our business. Tony & his team have become an essential component of our marketing efforts."
David See
Jana Helps
16 Jun 2026
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
5 Apr 2025
"Have used Tony and his team for years, great service fantastic value for money, highly recommend!"
Matthew Lauchlan
4 Jun 2021
"Absolutely amazing work from the moment we joined. As a family business we needed someone who understood our needs and delivered results."
Hannah
Tel Tyres
4 Jun 2021
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
Tell us what the website has to do for the business
Call us, or set out what you need below. Every enquiry is read by Tony Cooper, our principal.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210