What we need from you
A short checklist, not a homework assignment
Commissioning a website shouldn't feel like filling in a mortgage application. Here is everything we need to start, and most of it you already have. Anything missing, we sort out: that is part of what you are paying for.
The essentials
Six things that get a project moving. You probably have most of them already, and for any you don't, we have a fallback.
Your business name and contact details
Your business name, phone number, email address and physical address, exactly as you want them to appear on the website. If the business is new and the name is still being decided, we work with whatever stage you have reached.
Why it matters: Consistency across your website, Google Business Profile, and directories is crucial for local search rankings.
Your logo
If you have a logo, send us the highest-quality version you have: ideally a PNG with a transparent background, or the original design files. A JPEG works too.
No logo yet? The site can launch with your business name set as a clean wordmark, and the logo goes in when you have one.
Photos of your work, team and premises
Real photos beat stock photos every time. A slightly imperfect shot of your actual workshop, shopfront, or finished project is more convincing than any polished stock image. Customers want to see you, not a model.
Phone photos are fine. Modern phones take excellent photos. Send what you have, and we will say what works and what needs replacing.
A rough idea of the pages you need
You don't need a full sitemap. Something like "a homepage, an about page, our services and a contact page" is plenty to start. We advise on the structure from what works for your type of business and what Google expects to see.
Not sure? That is fine. We read what your buyers search for and how your competitors' sites are organised, propose a structure from that, and you tell us what is missing.
Access to your domain registrar
If you already own a domain name (like yourbusiness.co.uk), we need access to wherever it is registered: GoDaddy, 123 Reg, Namecheap or another registrar. That lets us point it at your new site when we are ready to launch.
No domain yet? We register one for you, after checking that the name you want is available and suggesting alternatives if it is taken.
Your Google Business Profile access
If you have a Google Business Profile (the listing that appears on Google Maps), we need manager access so we can link it to your new website, update the information and keep everything consistent. It has a direct effect on local search rankings.
No profile yet? We set one up as part of the build. It is one of the most important things a local business can have, and it is free.
Nice to have
None of these is essential, but each speeds things up if you have it. If you don't, we work around it.
Written content or copy
If you have already written about your services, that is a useful starting point. If you haven't, website copy is part of the service. Most clients prefer a call where they talk us through the business, and we turn that into clear content.
Competitor sites you like or dislike
Knowing what you like, and what you definitely don't want, saves time. Even "that one looks clean" or "too much going on" gives us something concrete to work with.
Brand colours or existing guidelines
If your logo uses specific colours, or you have brand guidelines from a designer, send them across. If not, we build a consistent colour palette from your logo and your industry.
Customer testimonials and reviews
Real reviews and testimonials build trust faster than anything else on a website. If you have Google reviews, we pull those in automatically. If customers have sent you kind emails or messages, forward them and we will present them properly, with the customer's permission.
Social media links
Facebook, Instagram, LinkedIn, TikTok: whatever you use, we link it from the website so visitors can find you elsewhere too. If you are not on social media, that is fine. Not every business needs it.
What you don't need to worry about
This is what you engage a firm for. You run the business, and we handle everything below.
Hosting
Fast, reliable hosting is set up and included, so there is nothing to shop around for.
DNS configuration
The technical bit that makes your domain point to your website. All handled.
SSL certificate
The padlock in the browser bar. Your site will be secure from day one.
Google Analytics
We set up measurement so you can see how many people visit and what they do.
Search engine optimisation
Every site we build is optimised for Google from the start, as part of the process rather than an afterthought.
Structured data and schema
Technical markup that helps Google understand your business. You'll never need to know what it is.
Mobile responsiveness
Your site will look right on every phone, tablet, and desktop. That's standard, not optional.
Contact forms
Enquiry forms that work and land in your inbox. Every one is tested before launch.
You don't need to understand any of this. Making it work is our job.
What happens next
Once you have sent what you can, this is how the project moves forward, and nothing goes live until you approve it.
We have a conversation
A call or video meeting where you tell us about the business, your customers and what the website has to achieve. We ask the questions; you talk.
We build a draft
From your materials and that conversation, we build the first version of the site. You see it on a preview link before anything goes live.
You review, and we refine
Tell us what you like, what you would change and what is missing. Revisions are part of the process, not an extra charge, and we keep going until you are happy with it.
We go live
Once you approve the final version, we handle the launch: DNS, SSL, Google indexing, analytics, the lot. Your site is live, working and ready for customers. For a closer look at the full process, see how we work.
Getting started: frequently asked questions
The questions buyers put to us before the first call.
Related services
The services that usually run alongside a website project
Our Design Process
How a project moves from the first conversation to a live website, stage by stage, with nothing left unexplained.
Learn more →Website Design
Websites built on modern technology, carried from design to launch under one engagement, with Tony Cooper, our principal, accountable for it.
Learn more →SEO Services
The search work that turns a new website into one your buyers find.
Learn more →5 stars from 14 Google reviews
What clients say about the work, in their own words.
"Very patient, professional and a brilliant guide through any problems. Traffic through the store has increased significantly."
Kieran Richardson
18 Aug 2021
"Tony has had the patience of a saint with all the changes and tweaks and endless calls about our website and business."
Dee Little
28 Jul 2021
"We’ve been working with Tony for over a year now, and his support has been great. Beyond building a great website for us, he has provided continuous marketing guidance and hands-on help whenever we needed it. He is not only a great professional, but also an empathetic person who genuinely understands the daily reality of running a business."
Carlos Escudero
Escudero Auto
14 Oct 2026
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running."
Salma Sanji
Sals Forever Flowers
23 Aug 2025
"Absolutely amazing work from the moment we joined. As a family business we needed someone who understood our needs and delivered results."
Hannah
Tel Tyres
4 Jun 2021
"Tony has improved the traffic hugely. Very patient and knowledgeable."
Bru'd Awakenin's
18 Aug 2021
Tell us what the website has to do for the business
Call us, or set out what you need below. Every enquiry is read by Tony Cooper, our principal.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210