Digital Marketing Telford
Search, websites and ads, run as one engagement.
Most marketing budgets are split across suppliers who never see each other's numbers. We run SEO, website design, ecommerce and Google Ads together for thirty clients at most, so every pound is judged against the same results.
What your budget buys here
A retainer should pay for thinking and work, measured against your results. This is how we spend it.
You know who is doing the work
Tony Cooper leads every account, from the first call to the monthly report. The person who takes your brief sets the strategy and answers for the site, the search work and the ads, so the plan you agreed is the plan that runs.
Problems found before they cost you
Planning and execution sit in the same place here, so the thinking and the work never drift apart. That is how a fault in a campaign or a page is caught while it is still cheap to fix, rather than explained in a report after the money has gone.
The system behind the work
Monica, the system we built to run the agency, watches your search and your site, so problems surface between meetings, not at them. Strategy, execution and reporting move faster because of it, and the time saved goes into your work rather than into overhead.
Recommendations you can act on
We will tell you when you don't need something. If fixing the site you have will serve the business better than a new build, that is what we recommend. We are paid to keep clients, not to oversell them.
Thirty clients, by design
Most agencies grow by adding clients and hiring to keep up. We cap the agency at thirty clients, so each one gets the attention a retainer is meant to buy.
Senior attention on every account
When you need something, it reaches the person leading your account, who already knows its history and its numbers.
We know your business
Your goals, your market, your competitors and your history stay on file and in mind, so you never re-brief us every time you call.
Quality over volume
The cap is the business model, not a slogan. It keeps the work for each client at the standard we set on the first call.
What we do
Four services, each with its own page. This is the overview; each card leads to the detail.
SEO Services
Be found by the buyers already searching. Technical SEO, keyword tracking, content strategy, Google Business Profile optimisation and monthly reporting: the work that builds visibility over time, so you stop paying a click for every enquiry.
Website Design
Business websites built on modern technology, with 100/100 PageSpeed scores, a layout built for the phone first and SEO foundations included. You own the code, the domain and the hosting account.
Ecommerce
Shopify stores and online shops built to sell: custom design, product setup, payment integration and SEO. We also move stores between platforms, from EKM, WooCommerce and Magento, with every old address mapped so your rankings come with you.
Google Ads (PPC)
Visibility on Google from the first day. We run the whole campaign: keyword research, ad copy, bid optimisation, conversion tracking and monthly reporting. The account and the data stay yours, and there is no mark-up on ad spend.
Our system reads your numbers. A chatbot talks about marketing.
Every marketing firm says it uses AI now. The question to ask is whether it can see your business, your ad spend, your rankings, your store and your conversions, or whether it is a chatbot in a browser tab talking about marketing in general.
A chatbot talks about marketing
A browser-tab chatbot answers from generic training data. It has never seen your Google Ads account, your Search Console, your Shopify catalogue, or which clicks actually turned into sales.
It can talk about marketing. It can’t see yours.
Monica reads into your numbers
We connect your live data to Monica, the system we built to run the agency: the Google Ads API for your campaigns, Search Console for your rankings, the Shopify API for your store, and your conversion data tying them together.
It reads what is happening across all of it in one place, rather than one channel at a time or from a template.
What that looks like in practice
One API pull on a Google Ads account surfaced three problems no dashboard shows, among them a single misconfigured ad dragging down Quality Score across sixty keywords. The same connection reads your rankings: a keyword model found ten ‘orphaned’ terms already earning impressions with no page to catch them. Ads, search and store are read directly, not described from a template.
Tony Cooper has written up both: The Dashboard Is a Decoy and A Keyword Ranking Strategy That Works.
So when we say we use AI, we mean something you can check: it has read your actual numbers across every channel, and its findings are read by the person leading your account, who knows what they mean for your business.
How we work
Four steps, with no jargon and no three-month "discovery phase".
A conversation
We learn your business, your market and what you need from it. It is a working conversation about what will work, not a sales pitch.
The right strategy
From where you are and where you want to be, we recommend the services that fit. Sometimes that is SEO; sometimes it is a new website first. Either way, you hear the reasoning.
We do the work
We build the site, optimise the search work, write the ad copy and track the results, under the same lead who set the strategy. You see progress throughout.
Monthly reporting
A report in plain English, in a form a board can use: what happened, what it generated and what comes next. No vanity metrics, only whether it is working and what to do about it.
Based in Telford, serving the UK
We are based in Telford, Shropshire, and work with businesses across the country. The work runs by call, email and screen share, so a client in London gets the same attention as one five miles down the road.
For local businesses, we know the market. Shropshire and the surrounding towns are home, and that knowledge matters when you are putting the right message in front of the right customers.
Why local and remote work the same
The work is digital
Your website, your search work and your Google Ads don't need anyone sitting in your office. A call with a shared screen gets more done than a two-hour meeting.
A direct line
Your email gets an answer and your call gets picked up, by the person leading your account. There is no ticket system and no "your call is important to us".
Your budget goes on the work
We keep overhead low, so more of your budget reaches the work. Our SEO starts at £330/month, where agency retainers typically start at £500+.
Digital marketing packages
Published prices, no hidden fees and no contract. <a href="/business-growth-package/" class="text-wbs-orange hover:text-orange-700 underline">Full package details</a>.
Breakthrough
For businesses ready to grow
/month
- 30-keyword SEO campaign
- Content creation
- Google Business optimisation
- Fortnightly performance reviews
- Monthly reporting
Trail Blazer
For businesses that want everything
/month
- 40-keyword SEO campaign
- Full technical SEO audit
- Comprehensive content strategy
- Weekly strategy sessions
- Priority support
Not sure which package fits?
The right answer depends on where the business is and where you want it to go. We will talk it through with you on a call, without a hard sell. If you need a website first, we will say so. If Google Ads would serve you better than SEO right now, we will recommend that instead.
Digital marketing: frequently asked questions
The questions buyers put to us before the first call.
5 stars from 14 Google reviews
What clients say about the work, in their own words.
"Tony has improved the traffic hugely. Very patient and knowledgeable."
Bru'd Awakenin's
18 Aug 2021
"Very patient, professional and a brilliant guide through any problems. Traffic through the store has increased significantly."
Kieran Richardson
18 Aug 2021
"Have used Tony and his team for years, great service fantastic value for money, highly recommend!"
Matthew Lauchlan
4 Jun 2021
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
5 Apr 2025
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running."
Salma Sanji
Sals Forever Flowers
23 Aug 2025
Our services
Search, websites and advertising, run as one engagement
SEO Services
Organic search visibility from £330/month. Technical SEO, content strategy and keyword tracking that build rankings which last.
Learn more →Website Design
Business websites built for speed, search and enquiries, with the SEO foundations in from the first page.
Learn more →Ecommerce Website Design
Shopify stores and online shops built to convert. Custom ecommerce builds from £2,490.
Learn more →PPC Management
Google Ads managed to the number that matters to you. 20% of ad spend, no contract, and every pound reported.
Learn more →Tell us what the website has to do for the business
Call us, or set out what you need below. Every enquiry is read by Tony Cooper, our principal.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210