Shopify SEO Services UK Your Shopify store is live.
Now make it visible.
A store that cannot be found is paying for a shop window on a back street. We fix the technical problems that hold Shopify stores back and build the content that gets them ranking: SEO services for Shopify stores from a firm that builds and runs them, not an app that ticks boxes.
Why your Shopify store isn't ranking
Shopify is excellent for selling and average at SEO out of the box. These are the six problems we find in almost every store we audit.
Duplicate content
Shopify creates /collections/x/products/y URLs alongside /products/y. Google sees two pages for every product.
Canonical tags and proper URL handling
Slow page speed
App bloat, unoptimised images, and heavy themes drag scores to 30-50 on PageSpeed.
App audit, image optimisation, theme cleanup
Thin product descriptions
Manufacturer copy-paste means your pages are identical to hundreds of other stores.
Unique, keyword-targeted product content
Missing schema markup
No product schema means no rich results - no stars, no price, no availability in Google.
Product, review, and FAQ schema implementation
No content strategy
Products alone don't build topical authority. Google needs context to understand what you sell.
Blog content, buying guides, category descriptions
Poor internal linking
Collections link to products, but products rarely link back or cross-link to related items.
Strategic internal linking architecture
How we optimise Shopify stores
Not a generic SEO checklist. Shopify-specific fixes from a firm that builds and manages stores on the platform.
Technical SEO audit
We crawl the entire store and fix what is broken: duplicate URLs, missing canonicals, broken redirects, slow pages, and the app bloat dragging the speed score down. The technical foundation has to be right before anything else works.
- Duplicate URL resolution (collections/products paths)
- App audit - remove what's slowing you down
- Image optimisation and lazy loading
- Sitemap and robots.txt optimisation
Product page optimisation
Product pages are where the money is made. We optimise titles, descriptions, images and schema markup so Google understands what you sell and shows it to the right people, in place of copied manufacturer descriptions competing with every other store.
- Unique product descriptions that rank
- Product schema for rich results (stars, price, stock)
- Image alt text and file name optimisation
- Title tag and meta description targeting
Content strategy
Products alone don't build authority. Buying guides, comparisons and articles bring customers to the store before they are ready to buy, and then the products close the sale.
- Buying guides and comparison articles
- Collection page optimisation
- Shopify blog setup and content calendar
- Internal linking between products and content
Reporting you can check
Monthly reports that show what changed, what ranked and what sold as a result. Every change to the store is tracked in version control, so when rankings shift we can show you the change responsible.
- Keyword ranking tracking and trends
- Traffic and revenue attribution
- Competitor movement alerts
- Next month's action plan
Our system reads your store. A chatbot only talks about Shopify.
Plenty of firms will now optimise a Shopify store 'with AI'. The question to ask is whether their tool can see your actual catalogue and feed, or whether it is a chatbot in a browser tab reciting Shopify tips.
A chatbot talks about Shopify
A browser-tab chatbot answers from generic training data: the same Shopify SEO tips everyone gets. It has never seen your products, your variants, your collections, or your Merchant Centre feed.
It can describe best practice. It can’t see where your store breaks it.
Our system reads into your store
Monica, the system we built to run the agency, reads your actual store through the Shopify API: every product, every variant and every collection, with your Merchant Centre feed alongside it.
That is how we find the duplicate pages, the thin variants competing with each other, and the feed mismatches no checklist surfaces.
What that found in one real migration
Reading the actual catalogue showed a store’s 3,000 ‘products’ were really 100. The rest were variant pages: one rubber strip in fifty size combinations counted as fifty separate products, each a thin page competing with the others for the same search. Consolidated into proper variants, fifty thin pages became one authoritative page.
You only see that by reading the data, not by talking about Shopify. Read the full breakdown: Why EKM Has 3,000 Products, Shopify 100.
So when we talk about AI on a Shopify store, we mean something you can check: Monica has read your actual store, and the work is led by a firm that builds and manages stores on the platform.
Why an SEO app is not enough
Dozens of Shopify SEO apps promise to fix your rankings. Most of them tick the same boxes: meta tags, alt text, broken links. That is housekeeping, not strategy.
An app is installed and left. The work that moves rankings starts with your store, your market, your competitors and your customers: content people want to read, the technical problems an app cannot see, and a report on the two questions that matter. Are more people finding the store, and are they buying?
Tony Cooper, our principal, has written about when Shopify is the right choice and when it isn't. If the platform is the problem, we will tell you before we sell you SEO that cannot fix it.
Shopify SEO pricing
The same packages as our general SEO services, applied with Shopify-specific expertise.
£330/month
Breakthrough
Content + optimisation for growth
- 30 keyword tracking & optimisation
- Technical SEO audit & fixes
- Product page optimisation
- Monthly reporting
Recommended
£595/month
Trail Blazer
Advanced growth for established stores
- 40 keyword tracking & optimisation
- Monthly blog post & buying guides
- Competitor analysis
- Monthly progress reports
£995/month
Torch Bearer
Full ecommerce SEO strategy
- 50 keyword tracking & optimisation
- 2 blog posts & content monthly
- Monthly consulting & strategy session
- Product description writing
Every plan: no contract, cancel at any time, and our satisfaction guarantee
5 stars from 14 Google reviews
What clients say about the work, in their own words.
"We’ve been working with Tony for over a year now, and his support has been great. Beyond building a great website for us, he has provided continuous marketing guidance and hands-on help whenever we needed it. He is not only a great professional, but also an empathetic person who genuinely understands the daily reality of running a business."
Carlos Escudero
Escudero Auto
14 Oct 2026
"I've had a great experience working with Tony. He was professional, efficient and understood what I needed. Communication was clear throughout and the result exceeded my expectations. Highly recommended!"
Jeremy Webster
Marbles PR
29 Mar 2025
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running."
Salma Sanji
Sals Forever Flowers
23 Aug 2025
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
5 Apr 2025
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
"I have been working with Tony for over 10 years. He's encouraged us to embrace and keep abreast of the latest techniques for promoting our business. Tony & his team have become an essential component of our marketing efforts."
David See
Jana Helps
16 Jun 2026
Shopify SEO: frequently asked questions
The questions buyers put to us before the first call.
Related services
What a Shopify store usually needs alongside its SEO
Shopify Website Design
Need a new Shopify store? Custom design, payment integration, and product setup from £2,490.
Learn more →SEO Services
SEO for every kind of website: technical SEO, content, and reporting you can read, from £330/month.
Learn more →Content Writing
Product descriptions, blog posts, and category content that ranks. SEO content from £330/month.
Learn more →Website Design Shropshire
Not selling products? A fast Astro website might be a better fit.
Learn more →Find out what is holding your Shopify store back
Tell us about the store and we will audit it free of charge, then show you what is costing it rankings and what we would fix first.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210