Website Makeover UK Your Site, But
Actually Working.
Your website should be bringing in business, and an underperforming one is costing you enquiries every week. A makeover rebuilds it from the inside out: technical fixes, SEO foundations, speed, mobile and conversions. 21 days, £995, one time. Not a monthly commitment.
What a Makeover Actually Fixes
Most websites don't need replacing. They need someone who knows what's wrong with them. These are the problems found and fixed in almost every makeover.
Speed and Technical Debt
Slow load times, broken links, render-blocking scripts, uncompressed images, missing meta tags. The invisible problems that make Google ignore your site and visitors leave before reading a word.
- Core Web Vitals failures fixed
- Broken links and 404 errors resolved
- Image compression and lazy loading
- Mobile responsiveness repaired
SEO Foundations
Missing structured data, no local SEO, poor content structure, duplicate title tags, thin pages. The reasons your competitors rank and you don't, even when your service is better.
- Structured data and schema markup
- Google Business Profile optimisation
- Title tags and meta descriptions rewritten
- Local citation building
Conversion and Trust
Visitors land but don't call. The phone number is buried, the contact form doesn't work, there are no reviews visible, and nothing tells them why they should choose you over the next result on Google.
- Clear calls to action on every page
- Trust signals and testimonials placed properly
- Contact forms tested and working
- Analytics and tracking configured
Why Our Makeovers Last
A website makeover is only as good as the judgement behind it. These are the reasons the results hold.
Senior-Led, Start to Finish
The audit, the diagnosis, the technical fixes, the SEO rebuild and the conversion work are led throughout by Tony Cooper, the principal. When you call with a question, you speak to someone who knows the work.
Pattern Recognition
Every platform has its own mistakes, and every shortcut comes back to bite eventually. Knowing them on sight means the audit finds in minutes the problems a less experienced eye would miss entirely.
Straight About What You Need
If your site needs replacing rather than renovating, you will hear it. If a fresh build would serve you better than a £995 makeover, that is the recommendation. The right advice is worth more than a fee for the wrong service.
SEO Is the Foundation, Not an Add-on
Every makeover includes proper SEO foundations — structured data, clean URL structures, optimised page titles, local search setup. There's no point making your site look better if Google still can't find it.
What a Makeover Looks Like in Practice
The Typical Site We See
A business owner who paid someone to build their site three years ago. It looked fine at launch but hasn't been touched since. Page speed has crept up to six seconds. Half the meta descriptions are still the builder's placeholder text. The contact form sends to an email nobody checks. Google Business Profile has the wrong opening hours. The site exists, but it's not working.
What Happens Next
A full technical audit of every page, every link, every image and every meta tag. Then everything is fixed in order: speed first, then the SEO foundations, then local search, then the conversion paths. By day 21, the site loads in under three seconds, ranks for local terms, and turns visitors into enquiries. Same site. Different results.
After the Makeover
You get a complete report of everything that changed and why, 30 days of support for questions and adjustments, and a website that does what it was supposed to do in the first place: bring in business.
The 21-Day Process
Three weeks, three phases. You see progress throughout, not a big reveal at the end.
Week 1: Foundations
Days 1-7
Full technical audit. Fix every broken link, speed issue, and mobile problem. Optimise images, clean up code, set up the SEO foundations your site is missing. The unglamorous work that makes everything else possible.
Week 2: Visibility
Days 8-14
Google Business Profile optimisation. Local citation building. Content restructured around the terms your customers actually search for. Competitor analysis to find the gaps they've left open.
Week 3: Conversion
Days 15-21
Lead generation optimisation. Trust signals positioned where they matter. Analytics and tracking configured. Final testing, handover, and 30 days of support to make sure everything sticks.
Website Makeover Pricing
One price. Everything included. No surprises at the end.
Complete Website Makeover
Everything your site needs, done properly
£995
one-time investment
No monthly fees. No hidden costs.
- Full technical audit and every fix
- SEO foundations and structured data
- Google Business Profile optimisation
- Local citation building
- Speed optimisation and mobile fixes
- Conversion optimisation
- Analytics and tracking setup
- 30 days of post-launch support
Not Sure If a Makeover Is the Right Fit?
Some sites need a makeover; some need replacing entirely. We will look at yours and say which path makes more sense, or you can run the fix-or-rebuild diagnostic yourself first. If a new website design would serve you better, you will hear that too. Based in Telford, Shropshire, serving businesses across the UK.
How the Redesign Works
No mystery. Four steps from the first conversation to a transformed site.
A Conversation
A look at your site, then a plain account of what's wrong, what it will take to fix and whether a makeover is the right approach. No obligation.
The Audit
Every page, every link, every image. Technical performance, SEO health, mobile experience and conversion paths. Nothing gets missed.
The Fixes
Three weeks of systematic work on speed, SEO, local search and conversions. You see progress throughout, with no waiting for a big reveal.
Handover + Support
A full report of everything that changed and why. 30 days of support included, and an ongoing SEO retainer if you want to keep climbing.
Website Makeover — Frequently Asked Questions
The questions buyers put to us before the first call.
Related Services
The right service depends on where your site is today
Website Design
Starting from scratch? Business websites designed and built as one piece of work, from strategy to launch, with no handoffs.
Learn more →SEO Health Fix
Technical SEO issues dragging your site down? The foundations are audited, diagnosed and fixed, so your content can actually rank.
Learn more →SEO Services
Once the foundations are solid, ongoing SEO keeps you climbing. Technical optimisation, content strategy, and keyword targeting from £330/month.
Learn more →5 stars from 14 Google reviews
What clients say about the work, in their own words.
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
"I have been working with Tony for over 10 years. He's encouraged us to embrace and keep abreast of the latest techniques for promoting our business. Tony & his team have become an essential component of our marketing efforts."
David See
Jana Helps
16 Jun 2026
"Tony has improved the traffic hugely. Very patient and knowledgeable."
Bru'd Awakenin's
18 Aug 2021
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
5 Apr 2025
"Have used Tony and his team for years, great service fantastic value for money, highly recommend!"
Matthew Lauchlan
4 Jun 2021
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
Tell us what the website has to do for the business
Call us, or set out what you need below. Every enquiry is read by Tony Cooper, our principal.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210