PPC Management UK Google Ads That Actually Pay Back
Most Google Ads accounts leak money through loose targeting, untracked calls and ads nobody has tested. We run campaigns where every click is tracked and every pound is accounted for, senior-led from the first audit to every monthly review.
Already Advertising in Print or Directories?
If budget already goes on print advertising, directory listings or lead-generation fees, the money for search is already in the plan. The difference is that search tells you what each enquiry cost.
Magazine Ads
- No idea how many calls it generates
- Can't measure return on investment
- Same ad, same spot, hope for the best
Directory Listings
- The directory owns your customer relationship
- You compete with every other listing
- Monthly fees whether it works or not
Google Ads
- Every click, call and form tracked
- You own the customer relationship
- Adjust spend based on what's working
Same budget, measurable results. If you're already spending on print or directories, you have the budget for Google Ads. The difference is that we can report exactly how many enquiries it generated, what they searched for, and what each one cost.
What Happens Inside Your Account
The work that decides whether ad spend returns anything, month after month.
Keyword Research That Pays
The search terms your customers actually use, not the ones that sound good in a pitch deck. Phrase match targeting, negative keyword management and continuous search term analysis to cut wasted spend.
Bid Strategy Optimisation
Target CPA bidding, dayparting to show ads during your best-performing hours, and continuous adjustment based on real conversion data. Not set-and-forget — actively managed.
Ad Copy That Converts
Ad copy written for your customers rather than for Google's algorithm, then tested. Headlines, descriptions and calls to action are A/B tested until the data shows which ones bring clicks that convert.
Location Targeting
Your ads show to people in the areas you serve, not to searchers three hundred miles away. Radius and postcode targeting, with location bid adjustments that put the budget where your buyers are.
Conversion Tracking
GA4 configured properly, call tracking, form submission tracking, and thank-you page goals. You'll know exactly which keywords and ads generate actual enquiries, not just clicks.
Monthly Reporting
Plain English, not jargon: what was spent, what it generated, what changed and what comes next. You also get live dashboard access, so you can check performance at any time.
Our Tools Read Your Account. Most Only Talk About Ads.
Plenty of firms say they use AI now. The real question is whether their AI can see your campaign, or whether it is a chatbot in a browser tab guessing about PPC in general.
A chatbot talks about your ads
A browser-tab chatbot answers from generic training data. It has never seen your account — not your spend, not your search terms, not your Quality Scores, not your conversions. It can describe what a good campaign looks like in the abstract.
It cannot tell you what yours is actually doing. That is the part you are paying for, and it is the part a chatbot can’t reach.
Our setup reads into your ads
We have wired the Google Ads API directly into Claude Code, the tool our work runs on. It reads your real campaign data: every ad, every keyword, every final URL, your actual Quality Scores and conversion paths. That is analysis of your account, not advice about PPC in general.
The dashboard shows you what Google wants you to see. The API shows you everything, and that difference is one you can check for yourself.
What that found in one real audit
A single API pull surfaced three problems no Google Ads dashboard would show:
- A misconfigured ad sending every click to the homepage instead of the product pages, dragging Landing Page Experience across sixty keywords.
- A tracking pixel firing ghost pageviews, inflating analytics by around 40% for two weeks.
- A top brand keyword routing searchers to the wrong product entirely.
None were visible in the interface. All three were visible in minutes through the API. Read the full breakdown: The Dashboard Is a Decoy.
So when we say the work uses AI, we mean something you can check: the tool has read your actual numbers, and every finding is weighed against what those numbers mean for your business before it changes your account.
Why PPC and SEO Work Better Together
PPC brings enquiries now while SEO builds the rankings that keep bringing them. Run alongside our SEO work, the two cover the whole search results page.
SEO Growth
Best for: Long-term sustainable growth, building authority, cost-effective over time
PPC Results
Best for: Immediate visibility, testing markets, scaling proven winners, urgent growth needs
PPC Management Pricing
A one-off setup, then a single management fee. No ad spend markups. No contracts. Cancel anytime.
one-off setup
The campaign built properly, once
of monthly ad spend
Minimum £299/month
The setup builds it
- Campaign structure
- Keyword research
- Ad copywriting
- Conversion & call tracking
Management keeps it sharp
- Bid optimisation
- Negative keywords
- A/B testing
- Monthly reporting
What Does That Look Like?
A one-off £395 setup, then each month:
£500/month ad spend
£299/month
management fee (minimum applies)
£1,500/month ad spend
£300/month
management fee
£3,000/month ad spend
£600/month
management fee
Is PPC Right for Your Business?
Not every business is ready for PPC, and the signs are easy to read.
PPC Works Best When
- You have a proven sales process that converts leads
- Your customer lifetime value justifies acquisition costs
- You need results faster than SEO can deliver
- You have budget to test and scale (£500+ monthly)
- You're already spending on print ads or directories and want trackable results
Consider SEO First If
- You're just starting out and haven't proven your sales process
- Your budget is extremely tight (under £500/month total)
- Your website doesn't convert visitors into leads yet
- You can afford to wait 3-6 months for results
- Your business is purely seasonal with long off-periods
Where We Would Start
If you're not sure whether PPC is right for your business, start with SEO. Build a solid foundation, improve your conversion rates, and prove your sales process. Once that's working well, PPC becomes a powerful accelerator to scale what's already successful.
How We Work: No Small Print
Clear terms, written down, with nothing hidden in the account or the invoice.
Your Account, Your Data
Your Google Ads account belongs to you. We manage it; we never own it. If you leave, you keep everything: the account, the campaigns, the data and the conversion history.
You Pay Google Directly
Your ad spend goes straight to Google from your own billing and never passes through us. Our management fee is separate and itemised, with no markup on clicks.
No Contracts
No lock-in, no exit fee and no notice period. We recommend at least three months to see proper results, but that is a recommendation, not a requirement.
Monthly Reporting
Every month you get a clear report: what was spent, what it generated, what changed, and what's next. Plain English, not jargon. You'll always know where your money went.
Senior-Led, Every Account
Your account is led by our principal, Tony Cooper, from the first audit to every monthly review. When something needs fixing, it is fixed, not logged for later.
Advice Against Our Own Interest
If PPC isn't right for your business, we will tell you. If your budget would work harder in SEO, we will say so. We would rather lose a PPC brief than waste a client's money.
PPC Management — Frequently Asked Questions
The questions buyers put to us before the first call.
Related Services
Complement PPC with services that build sustainable growth
SEO Services
Long-term organic traffic to reduce PPC dependency. Build sustainable rankings while ads deliver immediate results.
Learn more →Website Design
Conversion-optimised landing pages that turn clicks into customers. Professional web design built for PPC success.
Learn more →Content Marketing
Content that lifts conversion rates and Quality Score, written to rank and to sell, from £330/month.
Learn more →5 stars from 14 Google reviews
What clients say about the work, in their own words.
"Tony has improved the traffic hugely. Very patient and knowledgeable."
Bru'd Awakenin's
18 Aug 2021
"Absolutely amazing work from the moment we joined. As a family business we needed someone who understood our needs and delivered results."
Hannah
Tel Tyres
4 Jun 2021
"I have been working with Tony for over 10 years. He's encouraged us to embrace and keep abreast of the latest techniques for promoting our business. Tony & his team have become an essential component of our marketing efforts."
David See
Jana Helps
16 Jun 2026
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
"We’ve been working with Tony for over a year now, and his support has been great. Beyond building a great website for us, he has provided continuous marketing guidance and hands-on help whenever we needed it. He is not only a great professional, but also an empathetic person who genuinely understands the daily reality of running a business."
Carlos Escudero
Escudero Auto
14 Oct 2026
Tell us what the website has to do for the business
Call us, or set out what you need below. Every enquiry is read by Tony Cooper, our principal.
Before we speak, Tony reads your site against what you want to be found for, so the first call starts with what we found. We answer every enquiry within 24 hours on working days.
07963 242210